Puma has gone high-tech for its latest sneaker drop.
As a result of a sponsored research project in partnership with MIT Design Lab, the sports brand has created Xetic, a cushioning technology that combines mechanical cushioning and foam. The product will make its debut in a new street-inspired sneaker called Calibrate Runner later this month.
While at first glance, Xetic may look like 3-D printed plastic, it is actually made of foam. It takes its name from “auxetic materials,” structures that behave in a certain way when they are subjected to mechanical stresses such as compression.
“Puma’s innovation department teamed up with MIT Design Lab because we needed their high-expert engineering capabilities,” said Romain Girard, senior head of innovation at Puma. “MIT has computer simulation possibilities, which enabled us to see the behavior of the material and quickly find the optimal structure for calculated cushioning.”
The two companies worked with