It started with with an argument over £30. In October 2018 the Instagram account @depopdrama posted an exchange between a buyer and seller on the fashion retail platform Depop. The seller responded to the meagre offer with ‘are you joking’, the buyer countered with ’35 plus will follow ur insta’, and a sensation was born.
Two years later and the Jerry Springer Show of social media, Depop Drama, is now nearing half a million followers, who revel in their tales of dubious consumer ethics and vicious insults, fun wisecracking and deeply strange exchanges, which result from letting vendor and customer loose on one another without an employee code of conduct to keep things in check.
Depop has democratised selling clothes: a slicker, fashion-focused iteration of eBay which connects someone in Bristol who wants to get rid of a Champion t-shirt to someone on the