Brands are rolling out apparel made of fabrics with antiviral technology in an effort to slow the spread of coronavirus. But is the clothing necessary?
In March, Swiss textile group HeiQ announced it had developed a treatment for textiles called Viroblock NPJ03 that it says is antiviral and antimicrobial.
The company said the treatment — an “invisible film” for fabrics, per Vogue — reduces 99.9% of SARS-CoV-2 after 30 minutes, the virus that causes COVID-19.
Artistic Denim Mills, a denim and garment manufacturer based in Pakistan, announced in June that it would partner with HeiQ to treat its products with Viroblock in an effort to slow the spread of COVID-19.
“COVID-19 has reset the world,” Faisal Ahmed, CEO of Artistic Denim Mills, said in a news release. “This means we have to change how we live our lives. How our clothes protect us will be a key decision in what