is master of the upsell, but 5G might present the company with its biggest challenge yet.
The tech giant has scheduled an event for Oct. 13, when it is widely expected to unveil this year’s iPhone lineup. As is typical, the company has said nothing about its plans for what would be the 20th iteration of its iconic smartphone, not counting large-screen variants of the same models. But leaks and supplier reports all have confirmed that the next-generation 5G wireless standard will be included in at least some of this year’s designs, and Apple itself dubbed the event “Hi, Speed” on its announcement.
Nearly all of the company’s competitors—including the largest,
—already have 5G phones on the market. But most of the world’s 5G action has been taking place in China, which accounted for more than three-quarters of 5G device shipments in the second quarter,