As the internet lit up last month with prominent Latinos vowing to boycott Goya pinto beans, Adobo seasoning and other products after the company’s CEO lavishly praised President Trump, a backlash quickly developed on social media.
Accounts identified as belonging to Latino social media users voiced outrage about politically correct “mob” bullying and exploiting people of color.
In an online virtual war room run by a group called Win Black/Pa’lante, activists immediately grew suspicious.
Close inspection revealed that thousands of the posts were not coming from disaffected Latinos at all, but bots.
The Win Black/Pa’lante activists cooked up a counteroffensive, including a mock Goya foods label that exposed “recipes” for disinformation and distorting facts.
The ads and a corresponding educational campaign aimed at arming Black and Latino voters with tools to detect