By Kate Holton, Emma Thomasson and Stephen Jewkes
LONDON/BERLIN/MILAN (Reuters) – It’s tough to do any useful work when you’re stuck at home, struggling to home-school bickering kids, let alone when you’re trying to produce a COVID-19 vaccine.
British drugmaker AstraZeneca <AZN.L> had spent years preparing for a pandemic, but when the moment finally came it was caught cold on a crucial front: stressed parents working from home struggled to focus.
So the company recruited up to 80 teachers to run online lessons and repurposed a car parking app to book virtual classes. It also lined up personal tutoring and helped to locate some childcare spaces for those battling to adapt to the abrupt change to their lives.
The move by Britain’s biggest drugmaker, and similar efforts by companies the world over to host everything from magic classes to yoga for children, shows the lengths businesses are going to to