Tesla has a huge lead over other automakers. See how the electric-car company’s brand became so mighty.

Elva Mankin

Tesla CEO Elon Musk has built Tesla into one the most powerful brands in the world.
Tesla CEO Elon Musk has built Tesla into one the most powerful brands in the world.

Jae C. Hong/Associated Press

In the car business, it’s often said that brands are grand, but products pay the bills. In other words, you can capture or retain customers with what your company stands for, but long-term, if you don’t have great vehicles, you’re going to have a problem.

For almost its entire history, more than 15 years, Tesla has inverted that wisdom. A few years ago, the carmaker was barely selling any vehicles relative to its global competitors. Last year, Tesla delivered only about 250,000 vehicles, while General Motors sold almost 8 million.

Investors have decided that this means Tesla should be worth $300 billion in market capitalization, more valuable than GM, Ford, and Fiat Chrysler Automobiles combined — and topping Volkswagen and Toyota, the two biggest automakers on Earth.

Vehicle sales obviously

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Elon Musk’s Tesla Rocket

Elva Mankin

“Wow, Elon Musk!”

That was the cathartic cheer and cry of relief in millions of American homes on May 30, after two months of forced confinement, when the SpaceX Falcon 9 rocket and Dragon Capsule lifted off from Cape Canaveral carrying two American astronauts bound for the International Space Station. It was the first ever manned SpaceX mission and the first time since 2011 that an American-made rocket had taken Americans into space. SpaceX is of course one of Elon Musk’s companies.

As if on cue on the very next day, Musk’s other monster rocket, Tesla stock, blasted off again and shot out of its range, adding nearly 8 percent to reach $898.10, a level that was more than double its March low of $361.20. Days later, the boosters fired again and lifted the stock above $1,000 and then once more, after a two-week pause, to $1,500, where

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YETI Holdings, Express, Align Technology and Tesla highlighted as Zacks Bull and Bear of the Day

Elva Mankin

For Immediate Release

Chicago, IL – July 15, 2020 – Zacks Equity Research Shares of YETI Holdings, Inc. YETI as the Bull of the Day, Express, Inc. EXPR asthe Bear of the Day. In addition, Zacks Equity Research provides analysis on Align Technology, Inc. ALGN and Tesla, Inc. TSLA.

Here is a synopsis of all four stocks:

Bull of the Day:

YETI Holdings designs and distributes consumer outdoor and recreational products under the popular YETI brand. Its line-up is made for activities like hunting, fishing, and camping, and includes premium coolers, drinkware, waterproof and everyday bags, and other outdoor gear.

Q1 Earnings Recap

Back in May, YETI reported first-quarter earnings and revenue that beat the Zacks Consensus Estimate.

Net sales increased 12% to $174 million, while EPS came in at $0.10 per share. Gross margin expanded 370 basis points.

Its direct-to-consumer net sales surged 29% to $79.6 million

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Elon Musk’s net worth just hit $70.5 billion, surpassing Warren Buffett’s. Here’s how the billionaire Tesla and SpaceX CEO went from getting bullied as a child to becoming one of the most successful and controversial men in tech.

Elva Mankin

Elon Musk.
Elon Musk.

Steve Nesius/Reuters

  • Elon Musk has had a tumultuous yet successful life. 

  • He was bullied as a child but ultimately attended an Ivy League university, going on to become the CEO of two companies, Tesla and SpaceX, and the founder of three more.

  • He’s also been married three times and has triplets and twins. He just had another baby with his girlfriend, the musician Grimes. 

  • But Musk also courts controversy, especially on Twitter. The tech billionaire has been outspoken about the coronavirus crisis, questioning the severity of the outbreak and urging for business to resume.

  • Now, Musk has hit a new milestone: as Tesla’s stock hit an all-time high, Musk’s wealth surged to $70.5 billion.

  • Visit Business Insider’s homepage for more stories.

It seems like there’s nothing Elon Musk can’t do. 

As CEO of SpaceX and Tesla, founder of The Boring Company, and cofounder of OpenAI and Neuralink, Musk

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