Paris (Digital) Fashion Week: Kolor’s Junichi Abe

Elva Mankin

Photo credit: Kolor
Photo credit: Kolor

From Esquire

The coronavirus has come for Fashion Week, but Fashion Week is unbowed. With the 2020 edition of show season going all-digital, the key designers talk us through how they’ve adapted to showing clothes in a world where showing clothes is (almost) impossible.

What’s been the biggest challenge with producing a lockdown fashion ‘show’?

For this unusual season, we are using a special camera system to present a video. Even though I was not the one actually making it, this kind of production was the biggest challenge for us during lockdown.

What’s been the biggest opportunity?

We needed to show our collection in an unusual way and a video for Paris Fashion Week was exactly that. Being able to create new projects – and create something we’ve never done before – became our biggest opportunity.

What non-fashion skills have you picked up during lockdown?

Since the

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Paris Couture Week Goes Digital

Elva Mankin

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PARIS It’s couture, but not as you know it.

Paris Couture Week kicks off today with an online showcase instead of the usual lavish shows held across the French capital, as the fashion industry gradually recovers from the coronavirus pandemic, which kept many of the city’s seamstresses and skilled artisans locked out of their workshops for several months.

As a result, designers will be showing smaller collections digitally or, in some cases, no new creations at all, focusing instead on films, photos and collaborations in the hope of keeping audiences engaged. It’s fair to say there are mixed feelings about the digital format.

“Even if this could be a strong season in terms of creativity, because everyone is trying to find solutions, I think it won’t have the same splendor as a normal haute couture fashion week,” said Bruno Pavlovsky, president of

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Paris Fashion Week Unveils Partners, Content for Online Shows

Elva Mankin

Click here to read the full article.

Paris Fashion Week will venture online next week aided by a host of tech and media partners, including Launchmetrics, YouTube and Instagram, WWD has learned.

The Fédération de la Haute Couture et de la Mode, French fashion’s organizing body, said it conscripted Launchmetrics, a data and technology company, to build digital platforms for the upcoming couture and men’s weeks.

Both sites will feature spaces reserved for professionals, but are accessible to the general public in order to capture a wide audience.

The platforms are headlined by official calendars, where videos will be unveiled at scheduled times and can be viewed again following their initial broadcast.

Editorial content, in cooperation with fashion school Institut Français de la Mode, will assemble interviews, making-of clips and Zoom gatherings supplied by participating brands and designers, cultural institutions, media firms and others.

“To us, creativity is the driving

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