The coronavirus has come for Fashion Week, but Fashion Week is unbowed. With the 2020 edition of show season going all-digital, the key designers talk us through how they’ve adapted to showing clothes in a world where showing clothes is (almost) impossible.
What’s been the biggest challenge with producing a lockdown fashion ‘show’?
For this unusual season, we are using a special camera system to present a video. Even though I was not the one actually making it, this kind of production was the biggest challenge for us during lockdown.
What’s been the biggest opportunity?
We needed to show our collection in an unusual way and a video for Paris Fashion Week was exactly that. Being able to create new projects – and create something we’ve never done before – became our biggest opportunity.
What non-fashion skills have you picked up during lockdown?