The sneaker market has seen exciting growth during 2020, resisting the slump in sales that has hit other retail categories during the pandemic. But capitalizing on this growing segment has required brands and retailers to innovate and adapt to a new consumer. On the second day of FN’s first virtual summit, “The Way Ahead,” three industry leaders shared their thoughts on how to serve this consumer in today’s retail landscape.
Moderated by FN senior outdoor and athletic editor Peter Verry, today’s “The New Consumer” discussion featured Jaime Kingston, commercial lead at Klarna; Damien Leigh, senior VP of global direct to consumer at New Balance; and Tom Woodger, VP of cultural marketing at StockX. The conversation and broader summit were sponsored by Klarna and held in partnership with FFANY, FDRA and Two Ten.
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