online

In the Sneaker Market, Consumer Experience and Brand Confidence Are Essential for Online Success

The sneaker market has seen exciting growth during 2020, resisting the slump in sales that has hit other retail categories during the pandemic. But capitalizing on this growing segment has required brands and retailers to innovate and adapt to a new consumer. On the second day of FN’s first virtual summit, “The Way Ahead,” three industry leaders shared their thoughts on how to serve this consumer in today’s retail landscape.

Moderated by FN senior outdoor and athletic editor Peter Verry, today’s “The New Consumer” discussion featured Jaime Kingston, commercial lead at Klarna; Damien Leigh, senior VP of global direct to consumer at New Balance; and Tom Woodger, VP of cultural marketing at StockX. The conversation and broader summit were sponsored by Klarna and held in partnership with FFANY, FDRA and Two Ten.

More from Footwear News

Online sales have become the main driver of revenue in 2020, due to store

Read More

Biden won’t go to Milwaukee for convention; Chicago schools to start online; Florida surpasses 500,000 cases

Another pharmaceutical giant announced a vaccine deal with the U.S. on Wednesday while Joe Biden and the rest of the Democratic celebs bid adieu to Milwaukee’s political convention before the coronation train ever rolled into town.

Johnson & Johnson said it has a $1 billion agreement to supply 100 million doses of its vaccine candidate to the U.S. government. Also Wednesday, Moderna said it expects to fully enroll 30,000 people for a trial of its vaccine candidate next month. And a day earlier, Novavax released promising results of an early trial. 

Milwaukee’s 2020 Democratic National Convention suffers the same fate as Charlotte, where plans for a full-blown GOP convention have been whittled down to a few small gatherings later this month.

While the nation waits for a vaccine that could fully reopen schools and businesses, the University of Connecticut became the first top-level college program to cancel its football season.

Read More

Dissatisfaction With Online Retailers Runs Deep

Spurred by COVID-19, consumers are buying like crazy online, generating double-digit online sales gains at many retailers and brands through spring and summer.

But that doesn’t mean consumers are loving the digital experience. The more time and money spent online, the more they lose patience with the level of service provided by digital marketers, encounter problems and become less loyal to any one brand.

More from WWD

That’s a key finding from research released today by the Wharton School’s Baker Retailing Center and WisePlum, a customer experience insights platform that helps managers determine where to invest in the customer experience to increase sales.

As Paula Courtney, chief executive officer of WisePlum, said, “Consumers are less forgiving and needing more from retailers during the global pandemic.”

According to Thomas S. Robertson, Joshua J. Harris professor and professor of marketing at the University of Pennsylvania’s Wharton School, “We are seeing brands looking

Read More

Pandemic revs up race for U.S. online car sales

By Nick Carey

DES MOINES, Iowa (Reuters) – After years of being part of a future that never quite arrived, the coronavirus pandemic has put U.S. online car sellers on the map.

Now comes a race to spend vast sums on digital commerce platforms specifically designed to handle auto sales. Without deep pockets, many startups and others trying to join the online game will likely be left in the dust.

“The big three (auto) e-commerce players will grow substantially, but it will be hard to be a new entrant,” said Toby Russell, joint chief executive officer of Shift, which will go public to join rival Carvana <CVNA.N> and Vroom <VRM.O> later this quarter.

“The pay to play on this thing is in the hundreds of millions and the early journey is hard, especially building out the technology,” Russell said.

Online sales still only account for around 1% of the roughly

Read More

Online education was a mess in the spring. As COVID-19 prompts schools to stay virtual, will it get better this fall?

When the COVID-19 pandemic forced Chicago Public Schools to make a hurried switch to remote instruction earlier this year, Lidia Muro said it didn’t work out so well for her 5-year-old stepson Elijah, then a kindergartner at Marvin Camras Elementary.

Some of the schoolwork he was given required logins and passwords his parents didn’t receive, she said. Communication with his teacher was lacking. And while it took Elijah a single day to finish math lessons that were supposed to stretch over months, he fell behind in reading.

“The program was mostly games, I think,” Muro said. “Educational games are good, but (children) can only do games for so long.”

Contrast that with the experience of Wauconda High School junior-to-be Tori Mraz. She found her school’s online classes to be rigorous but flexible, and while a lack of face-to-face instruction created challenges, she gave virtual education high marks.

“I did really

Read More

How to Earn Money Online

The jobs available for people looking to make money online run the gamut. On the internet, you can seek everything from full-time employment as a remote staff member to a work-whenever-you-want side hustle as a blogger or jewelry-maker.

Although the COVID-19 pandemic has rattled the job market, online hiring is strong in a range of industries. According to Glassdoor’s Job Market Report, there were 11,430 remote job openings in July on Glassdoor, up 28.3% from the year before.

“The fields with the most remote-work listings right now include areas like customer service, sales, computer and (information technology), medical and health, and education and training,” wrote Brie Weiler Reynolds, career development manager and coach at FlexJobs, a resource for finding remote jobs, part-time jobs, freelance jobs and other flexible jobs, in an email.

These are industries where work has moved away from in-person to online interactions, she notes.

Other fields with

Read More

PayPal Volume Surges With Consumers Flocking to Online Shopping

(Bloomberg) — PayPal Holdings Inc. climbed after executives said a surge in digital payments on its platform in the second quarter marks an accelerating and permanent shift away from cash in the wake of the coronavirus pandemic.

The technology giant, which has been signing up consumers spooked by the virus, said Wednesday it now expects revenue to climb 25% this quarter while payments volume surges 30%. It sees full-year revenue climbing 22%.

“This is our time,” Chief Executive Officer Dan Schulman told analysts on a conference call. “We intend to seize the moment.”

Lockdowns to prevent viral infections, and the ensuing shift to online commerce, spurred people to learn how to make digital payments. That helped boost the number of net new active accounts to 21.3 million. The company said it now expects to add 70 million active accounts in the latter half of the year.

“The big competition for

Read More

Emmy Awards ceremony to be held online due to pandemic

Los Angeles (AFP) – A day after announcing nominations for the Emmy Awards, the Television Academy on Wednesday informed top nominees that the ceremony in September will be held online because of the COVID-19 pandemic.

The announcement was expected given the restrictions and lockdowns imposed since the virus outbreak which has wreaked havoc in the entertainment industry.

The Emmys — television’s equivalent of the Oscars — will take place on September 20 and will be the first major awards show in Hollywood since the coronavirus crisis began.

Late-night talk show host Jimmy Kimmel is set to host the festivities broadcast on ABC.

In the letter sent to select nominees and the contents of which were confirmed to AFP by an Academy spokesman, organizers said they were forced to make the tough decision to hold the ceremony online given the circumstances.

“Aside from NOT being able to come together in one

Read More

Coronavirus pandemic gives CES 2021 an opportunity to attract an online audience

The CES show, the largest trade gathering in the United States and the premier annual meeting of the tech industry, will not be greeting the public in January, as planned, due to the coronavirus pandemic. 

Instead, the organizers say they’re going all-digital, with several days of online entertainment planned for Jan. 6-9, 2021. 

Good luck with that. 

As a longtime attendee, with more years of attendance than I care to admit, I think the odds of success here are very tough. Yes, we can devote three days of our lives to getting to Las Vegas and roaming the show floor. It’s a lot harder to do it in front of a computer for hours. 

CES always attracts huge crowds
CES always attracts huge crowds

COVID-19 VICTIM: CES 2021 cancels in-person show, moves event online

Smart speakers: Are Facebook and Alexa really listening? 6 common tech myths debunked

That said, can CES put on a great

Read More

6 of the cheapest VPNs for staying anonymous online

6 of the cheapest VPNs for staying anonymous online
6 of the cheapest VPNs for staying anonymous online

All those hours you’ve spent searching for the perfect reaction GIF or drooling over recipes on YouTube seem insignificant in the grand scheme of things — but to Google, hackers, your internet service provider (ISP), and even certain government agencies, that browsing history is a valuable commodity.

And guess what? They’re probably tracking and logging every digital move you make. Like, right now. The best thing you can do to make sure your online activities are undetectable and untraceable is to invest in a VPN.

A VPN is a service that makes your web presence more difficult to track and trace, and if someone can’t track or trace your web presence, they can’t collect your personal data and do suspect things with it — like sell it to advertisers or use it to incriminate you in nefarious activities.

Best VPN deals

Read More