Consumers are changing their preferences and priorities when it comes to shopping, not just in terms of product but in the way they purchase. Concerns over hygiene and social distancing have encouraged retailers to adopt new measures such as contactless payments, in order to keep consumers comfortable. To accommodate this need, Lightspeed has introduced new features to help small and medium-sized businesses (SMBs) keep up.
“Retailers are currently undergoing major digital transformations to their businesses in order to adapt to consumer shopping habits during COVID-19,” said Dax Dasilva, founder and CEO at Lightspeed. “A defining factor for the success of these merchants right now is if they have the appropriate tools that will keep revenue moving, make their operations more efficient, and provide a positive experience for shoppers.”
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Some measures require less digital infrastructure than others. For instance, if a retailer already has a “buy online,