Paris Couture Week Goes Digital

Elva Mankin

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PARIS It’s couture, but not as you know it.

Paris Couture Week kicks off today with an online showcase instead of the usual lavish shows held across the French capital, as the fashion industry gradually recovers from the coronavirus pandemic, which kept many of the city’s seamstresses and skilled artisans locked out of their workshops for several months.

As a result, designers will be showing smaller collections digitally or, in some cases, no new creations at all, focusing instead on films, photos and collaborations in the hope of keeping audiences engaged. It’s fair to say there are mixed feelings about the digital format.

“Even if this could be a strong season in terms of creativity, because everyone is trying to find solutions, I think it won’t have the same splendor as a normal haute couture fashion week,” said Bruno Pavlovsky, president of

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