Will the Facebook advertising boycott force the social media giant to change? Not likely

Elva Mankin

Hundreds of advertisers say they won’t spend money on Facebook in July or beyond over concerns the social media company isn’t doing enough to stop hate speech.  But the exodus of spenders may not be enough to push CEO Mark Zuckerberg to make the level of change that critics are demanding. 

Critics have an initial list of 10 recommendations that they say would help Facebook corral hate speech and make civil rights a priority when moderating content.

Zuckerberg and top executives, who have agreed to meet with the civil rights groups behind the Stop Hate for Profit boycott this week, plan to release the company’s third civil rights audit, which Facebook says will address many of the activists’ concerns, as well as other policy changes that were already under consideration.

The pressure on Facebook seems intense, but it may not be as powerful as the headlines make it appear.

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