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LONDON — Jonathan Anderson has taken the British government’s wartime advice — Keep Calm and Carry On — to new heights. He’s been doing both during lockdown, pivoting like crazy — and trying to enjoy the process.
Never mind that Anderson had to close his Soho London store within days of its opening in March, or that he opened a second unit in Seoul, Korea, while he was locked down in London. Confronted with the grim realities of life in the time of coronavirus, the designer was also determined to show his men’s spring and resort 2021 collections, and make life as easy as possible for the buyers, too.
After cleaning his house in London “about 25 times” at the start of lockdown, he designed the JW Anderson collections on mannequins at home, and figured out ways to re-create the showroom experience by