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Paris Fashion Week will venture online next week aided by a host of tech and media partners, including Launchmetrics, YouTube and Instagram, WWD has learned.
The Fédération de la Haute Couture et de la Mode, French fashion’s organizing body, said it conscripted Launchmetrics, a data and technology company, to build digital platforms for the upcoming couture and men’s weeks.
Both sites will feature spaces reserved for professionals, but are accessible to the general public in order to capture a wide audience.
The platforms are headlined by official calendars, where videos will be unveiled at scheduled times and can be viewed again following their initial broadcast.
Editorial content, in cooperation with fashion school Institut Français de la Mode, will assemble interviews, making-of clips and Zoom gatherings supplied by participating brands and designers, cultural institutions, media firms and others.
“To us, creativity is the driving